CAMILA ORDONEZ | PR PORTFOLIO
Experience
This page provides information about Camila's educational background and her most satisfying professional experiences.
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BS Communication Degree
Major in Public Relations
Minor in Marketing
Minor in Music
Graduated May 2024
As a Public Relations Intern at Carma Connected in Miami, FL from September to December 2023, I focused on ensuring smooth operations for our multiple PR Campaigns for numerous clients.
Daily, I diligently monitored media sources for articles relevant to our hospitality clients, utilizing tools like MuckRack and Critical Mention to gather valuable insights. Additionally, I actively organized Activation events, engaging with artists and public figures to enhance our clients' presence. Crafting compelling media pitches was a crucial part of my job, aimed at generating interest from journalists and securing coverage for our clients. Beyond these tasks, I also took the initiative to build meaningful connections with influencers and reporters by conducting a thorough press audit and influencer audit to optimize our outreach strategies. At Carma Connected, I strived to blend professionalism with connecting with my team, contributing positively to the team's endeavors.
As a Marketing and Talent Intern at Northwestern Mutual in Miami, FL, from July 2022 to March 2023, I played a pivotal role in enhancing the company's marketing and recruitment efforts. Spearheading social media campaigns tailored for financial advisors and crafting a monthly content calendar streamlined our messaging and boosted our presence on platforms like LinkedIn. Additionally, I organized engaging events that showcased our company culture and encouraged employee involvement. I also trained recruiters and interns on effective LinkedIn marketing usage and guided them through recruitment.
One of my proudest accomplishments was delivering a comprehensive Media Kit document to the Fort Lauderdale office, offering actionable insights that significantly optimized our recruitment strategies. My proactive approach, strategic mindset, and collaborative spirit were instrumental in driving Northwestern Mutual's success in social media presence, impacting the company's marketing and talent acquisition initiatives.